Exhibition Name: CeBIT Bilisim Eurasia 2012
Location: Istanbul, Turkey
Exhibition Period on: November 29th 2012~December 2nd 2012
Exhibition fields: Digital equipment & system, financial system, electrical safety of technology, software, computer, home appliance
CeBIT Bilisim Eurasia 2012 is the one of biggest exhibitions over the world that about 1,100 small
and medium firms and enterprises from 16 countries and also approx. 132,000 visitors participate
in every year. This grand scale fair is related to the field of ICT (Information and communications
technology) by aiming on markets in Europe, the Mideast & West Asia. This opportunity to
participate in the Fair for MAMIROBOT could spread out its brand into Europe and Asia Markets.
The population of Turkey is about 80 million. Almost one fourth of the whole population, 20million
people lives in Istanbul which is the first city of commerce and economy in Turkey. Over the years,
Samsung, LG and IRobot have entered to sell a robot vacuum cleaner in the market of Turkey.
However, the majority of people still do not know about a robot cleaner. In the Fair, a number of
visitors and distributors such as TV home shopping, the broadcasting media and some trade
companies were very interested in and asked about PPORO K7 and price. Even some participating
firms came to Mamirobot booth to request for quotation price and for singing out an
exclusive sales contract during the exhibition. It was one of the most popular items due to
its unique figure and high technology to be operated.
According to this fact and experience from the Fair, it is strongly believed that Mamirobot can certainly succeed in Turkey with implementing well- organized preparation and sufficient market research.
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