2012년 7월 11일 수요일

(Robot vacuum cleaner) The stratgy of Mamirobot for the offline market

The stratgy of Mamirobot for the offline market

These days, Mamirobot Korea is very focusing on setting display racks into Hi Mart chain stores.
Hi Mart is the biggest offline electronics shopping market in Korea. A number of people come and
purchase home electric appliances in Hi Mart stores. Mamirobot has gradually increased its sales
over a couple years in Hi Mart. In order to increase more sales, Mamirobot recently started promoting
 and advertising its product "pporo k7" with a display rack.



 

The display rack is specially designed for the Hi Mart standards regarding the size and height.


 


By looking at a product on a rack, it looks more attractive and appealing to people.
It must bring a good effect that people who look for a robot cleaner and do not clearly decide
what brand to buy will more likely to purchase the product on its brand display rack.
It is because of its stylish outward features.




 


By this promotion of having a display rack in stores, Mamirobot can expect the high sales more in Hi Mart.
In addition, Mamirobot will plan on setting up its display racks into all offline markets starting from Hi Mart.

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